Everything about digital marketing has an annoying way of constantly changing the rules. And just like social media trends, website SEO (Search Engine Optimization) is constantly evolving. What worked a few years ago is often no longer effective today. For small businesses, staying updated with these changes is crucial to ensure their online visibility and success. This article will explore how website SEO has changed, what tactics have become less important, and what aspects of your website should be prioritized according to modern search engine algorithms.

Once upon a time, in a world full of small businesses fighting to stand out, there was one magical tool that could set them apart from the rest: the origin story. No capes, superpowers, or billionaire gadgets required—just an honest, relatable narrative about how you started your business and why it matters. Sounds simple, right? But like any good story, crafting your origin story requires a sprinkle of creativity, a dash of honesty, and just the right amount of marketing wizardry.

Owning a small business is like juggling flaming swords—exciting but also a little nerve-wracking! When you’re balancing budgets, managing employees, and providing top-notch customer service, it can feel like there's hardly any room to think about networking. But guess what? Networking is one of the most cost-effective ways to boost your business growth. And the best part? It doesn’t have to cost you an arm and a leg!

The website needs of a small bakery down the street differ vastly from those of a multinational corporation. So, how does website design differ for small businesses and large corporations?

CleverSite’s Small Business Marketing 101 Blog shares 5 key elements needed to build a highly effective home page that converts site visitors.

What is User Experience? And does it matter for your small business? Short answer: Yes. It is very important to design your website and social media with the user experience in mind!