Marketing for Handymen, Remodelers & Homebuilders in Northern Virginia

Fill your calendar with the right jobs, not just more calls. Calathea Creative helps home service pros look credible online, rank locally, and turn clicks into booked estimates.

Who We Serve

Handyman

Are you a solo handyperson who needs marketing to support your client acquisition and build an online presence?
Home Remodeling Companies

Is your remodeling company growing? Don’t lose your momentum! Build a strong marketing foundation early.
Home Builders

Does your custom home building company need to expand their reach? A strong marketing strategy will set you up for long-term success.

Why Contractors Choose Calathea Creative

Local-first strategy focused on how homeowners actually hire in Northern Virginia

Flexible subscriptions or starter packages so you can scale at your pace

Clear reporting tied to calls, forms, and booked jobs for iteration and improvement

Websites that load fast, look professional, and convert visitors to leads and customers

Social media that shows your craftsmanship, builds trust, and reaches new people

What We Do

Tailored Content and Blogging

Articles that answer real questions are both useful to your target audience and help your SEO.
We’ll work with you and your customers to create stories that build trust.
Email marketing can be a powerful tool if used correctly.

Website Full-Builds & Redesigns

We don’t think there’s one set solution for every business. That’s why we help you choose the right tech stack for your team and budget.
Strategically laid out landing pages with strong calls-to-action (CTAs).
Increase your search and AI query ranking with optimized service pages, targeted city pages, and before-after galleries.
A good website is built using best practices so that it loads fast, ranks high, and shows up on search and AI.

Website Care & Maintenance

Keeping your website and plugins up to date is key to maintaining site security and preventing technical issues.
We’ll make sure your site is up and running at all times, and backups are safely stored.
Each month, we’ll help you with all the small content edits and fixes that come up.
We’ll monitor your site’s performance and send you regular analytics reports.

Social Media Content & Management

Keep your social media efforts focused and on-brand.
We’ll work with you to create innovative content on just about any platform.
We’ll help you set up a monitoring system, or we can do it for you.
Light ad boosts, full ad campaigns and retargeting appropriate for your budget.

Local SEO & Google Business Profile

Local SEO is a critical piece of an effective marketing plan for a local service provider.
Ensure your service areas & categories are aligned with your work & goals.
Many don’t realize that posting to your GBP weekly will increase your visibility and SEO.
Reviews don’t come easily. Set yourself up for success with timely requests and automations.

Choose your plan

Starter Plan

$375.00

Every month

✓ 45 Minute Monthly Strategy Session

✓ 2 Single Image/B-Roll Posts with Caption

✓ 1 Carousel Post with Caption

✓ 1 Video Post with Caption (<2 minutes long)

✓ Monthly Analytics & Research Reporting

Growing Plan

$625.00

Every month

✓ 45 Minute Monthly Strategy Session

✓ 4 Single Image/B-Roll Posts with Captions

✓ 3 Carousel Posts with Caption

✓ 2 Video Posts with Caption

✓ Monthly Analytics & Research Report

Mighty Plan

$1,475.00

Every month

✓ 1 Hour Strategy Meeting + Weekly Syncs

✓ 6 Single/B-Roll Posts, 4 Carousels, 3 Video Posts (<2min)

✓ Social Media Scheduling & Management + Monthly Reporting

✓ Content Marketing: 1 Blog/News/Article/Press Release

✓ Email Marketing: 2 Email Blasts

Powerhouse Plan

$2,925.00

Every month

✓ 1 Hour Monthly Strategy Session + Weekly Syncs

✓ 10 Single Image/B-Roll Posts, 10 Carousels, 8 Video Post

✓ Social Media Scheduling & Management + Monthly Analytics

✓ Content Marketing: 4 Blog/News/Articles/Press Releases

✓ Email Marketing: 4 Email Blasts

Our Process

Discover
We learn your services, margins, and service areas. We audit your web, search, and social footprint.

Blueprint
You get a clear plan with keywords, pages, content, and campaigns mapped to measurable targets.

Build
We implement the website work, profiles, content, and social schedule. Tracking is verified.

Launch
Updates go live. Reviews and posts start rolling. We monitor calls and form fills.

Improve
Monthly Scorecard with wins, lessons, and next steps. We keep what works and trim what doesn’t.

Service Areas We Target

Alexandria, Arlington, Springfield, Burke, Lorton, McLean, Tysons, Fairfax, Falls Church, Kingstowne, Mount Vernon, Fort Belvoir, Clifton, Centreville, Chantilly, Reston, Ashburn, Leesburg, and Herndon.
Work outside this area is available on request.

FAQs

Not always. If your site can convert with smart upgrades, we will start there.
For website CMS, we support WordPress, Squarespace, and Wix. We recommend the platform that fits your team and goals.
For social media, we are experienced with Facebook, Instagram, LinkedIn, Twitter (X), and YouTube. But we’ll support you on any platform.
Profile and site improvements can move the needle within weeks. SEO compounds over three to six months. Social builds trust steadily, then accelerates once you’re consistent.
No. We focus on doing great work and helping you win in your chosen service areas.
Pre-packaged subscriptions are month-to-month after startup. Larger builds may need a short initial term.
Don’t see exactly what you’re looking for in our packages? We offer custom packages with exactly what you need. Contact us at info@joincalathea.com to learn more.

Testimonials

Heidi, RD Luxury Homes & Construction

"Partnering with Calathea Creative has been one of the best decisions we’ve made for our construction company. From the start, Jessica took the time to understand our services, target market, and the unique challenges of the construction industry. She developed smart, effective marketing strategies that have significantly increased our visibility and brought in high-quality leads. Whether it’s managing our online presence, running ad campaigns, improving our website, or creating compelling content that speaks directly to our clients, she handles it all with professionalism and precision. Jessica is responsive, creative, and always ahead of the curve. If you’re in the construction industry and need a marketing partner who truly gets it and delivers real results, we highly recommend Calathea."
Ben, TargetTack

“Jessica has been providing our Family business in Maine outstanding marketing, social media and website services for just over a year. Within this short period, she has truly transformed our company Brand, created results driven marketing campaigns, developed exceptional concepts for promotion and educational content to further assist our family business in getting the word out to the World on a must have product both our wholesale B2B and direct to consumer B2C.”
Cassandra, Pawshington Pets

"I’m so happy working with Calathea Creative!!!! Jessica has been able to guide me through building a website making it seem so easy!!! Her vast knowledge in graphic design, website building, and small business marketing has helped me in more ways than I can really put in this review!!!"
Erika, Flora and Fauna Tattoo Studio

"She listened and understood what I wanted. Then, she helped me understand what I needed. My website is simple and exactly what I need, nothing more and nothing less."