BFCM Last Minute Survival Guide, Part 4: Launch Day Playbook (+Free Checklist PDF)
TL;DR
We’re starting where we left off with Part 3, but if you’re new to this series feel free to jump back to Part 1 to get started. If you’re ready to continue on, here we go: Press send on all your launch day emails. Post the offer card. Post a last-chance clip tonight. Update GBP. Reply fast to DMs. Grab the one-page checklist PDF below.
Free Downloadable BFCM Checklist
Launch Day Morning
Send Email #2 (launch): consider morning send (Klaviyo saw high activity mornings during BFCM).
Optional SMS: “Live now: [OFFER]. Ends [TIME]. [Short Link]
Launch Midday
Post the offer card (what’s included, who it’s for, price/limit).
Update Google Business Profile (GBP) with an offer post, and add fresh photos. See why posting regularly to your GBP is good.
Launch Day Evening
Post a 10-15s last chance clip: countdown + benefit + CTA
Reply to DMs quickly with saved replies (what’s included, availability, policy).
What to Measure
Don’t overwhelm yourself if you have a small team (or no team) running the marketing for your small business. Keep it simple and focused on what matters. This is likely a good set of data for you:
Traffic to page: Measure this with UTMs (learn how here).
Booked actions: The number of calls, forms, or orders.
Assists: This is the number of saves, shares, “get directions” or click-to-calls on GBP
List Growth: How many new email/SMS subscribers or followers did you get during this time?
Keep Learning
Want to dig deeper? I love that. Never stop building your knowledge base. Here’s some good resources on this topic:
Best of luck with your BFCM campaign! May the odds ever be in your favor!
