The Small Biz Last Minute Black Friday Survival Guide, Part 1: Pick an Offer

Oct 21

Part 1: Don’t Panic. Pick ONE Offer.

TL;DR

Choose a single, simple offer you can explain in one sentence and fulfill without stress. Emphasis on ONE single offer to keep it simple this late in the game. Examples below + a 1-line promise formula you can copy.

Step 1: Don’t Panic.

If you’ve ever read or watched The Hitchhiker’s Guide to the Galaxy, you already know that the first step to every big task in life is this: Don’t panic. Stay calm, assess your resources and constraints, and then make every minute count with this Black Friday Survival Guide.

Why one offer?

Unless you’re a huge eCommerce site in some situations, fewer choices can lift conversions because people decide faster when the path is clear. Strong headlines and simple value props help users act quickly.

Choose ONE of these (with examples)

Bonus add-on: “Book a full cut, get a free deep-condition.”
Bundle: “Gutter + window clean bundle—save 15%.” (Bundles mirror proven “highlights” patterns from ecommerce that help users scan value faster.)
Limited spots: “First 20 bookings get VIP scheduling.”
Gift card boost: “Buy $100, get $20 bonus.”

Write your 1-line promise

You don’t have to use these exact words in all your marketing pieces, but establish this first and ensure every marketing piece you make for this campaign clearly communicates this at first glance.